Pride & Joy Music
Pride & Joy Music is a German independent label based in Ascheberg, run by Birgitt Schwanke (formerly of the PR agency GerMusica, Rock It! magazine and the Yesterrock label). The label states it was founded in 2015, though Metal Archives' profile lists a December 2014 founding date. It focuses on traditional AOR, melodic rock, Westcoast, 80s-style hard rock and melodic/power metal, releasing physical CDs and vinyl through a large, active roster, and operates a Pride & Joy Music Classixx imprint dedicated to reissuing rare or out-of-print material by artists fitting its core genres. Its release schedule shows a near-monthly release cadence extending into late 2026.
Quick Facts
- Country
- Germany
- Founded
- 2015
- Label size
- Small independent label team with an unusually large, prolific roster - dozens of active artists and a near-monthly release schedule.
- Activity
- very active
- Genres
- AOR, Melodic Rock, Westcoast, 80s Hard Rock, Melodic/Power Metal
- Career-stage fit
- developing, established
What Does Pride & Joy Music Release?
Representative artists: Alien, Autumn's Child, Mikael Erlandsson, Mystery Moon, Alicate, Kaasin, Heart Line, Nationwide, Neon Rider, Trishula, Hydra, Winding Road
A large, genre-focused roster mixing newer AOR/melodic rock acts with established/veteran musicians, plus a dedicated Classixx imprint reissuing out-of-print genre classics.
Who Is This Label Likely to Fit?
Realistic target for AOR, melodic rock, Westcoast, 80s-style hard rock, traditional melodic metal or power metal acts with a polished, previously-unreleased recording ready to submit; not a fit for extreme, modern, or non-melodic metal styles outside its stated focus.
This is Metal-Labels' analysis based on available roster and activity data, not a claim made by the label itself.
Demo & Submission Information
Confirm your material has not been released in any format (digital or physical) before applying, and prepare a short band bio with discography and gig history, a band photo, and links to your website/social/streaming profiles alongside a streaming or download link to the music - the label explicitly asks applicants not to attach MP3 files directly to the email.
Submission information last checked: August 2026
Official Links
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